How To Make Your Website More Interactive
The modern-day customer is enlightened and will not hesitate from hitting the close button when they land on a site that he or she feels is not interactive. The big question is, what makes a website interactive? There are many aspects such as the layout, navigation, placement of crucial buttons, content and loading speed just to mention a few. Losing a customer to your competitors can very easy if you do not put the above things into consideration. The interactivity can be the bridge between website hits in a day and the conversion rate. The following are simple tricks that can make your website more interactive.
Make it mobile friendly
Not every customer will have access to a personal computer, and a good number of them browse websites right from their mobile devices. You should design your website in such a way that it supports both mobile and personal computers users. The mobile site can be lighter but still ensure that it has all the crucial features that customers require. If possible, you can even develop a mobile app for various operating systems like Android, iOS and Blackberry World. There are various tests that you can use to determine whether your website is mobile friendly.
Invest in the right content
Content is one of the things that keep customers coming back to your site. You should update your content frequently to meet the expectations of your customers. Some content may become obsolete, and it is also worth scrapping it off to remain relevant. Generating content from scratch can be quite expensive, but you can use a content spinning service to save you the hustle. You should analyze your potential audience well and invest in the kind of content that they like. The younger generation is attracted to video and visual content, unlike the older generation who can use written text.
Make navigation easy
Navigation on a website refers to the ease of moving from one page or item to the next. The site’s loading speed is one of the main determinants of the ease of navigation. Most customers will always leave a website if it takes more than 5 seconds to load. Your site should have buttons that lead customers to their preferred places. If a customer is on the sales page or checkout, he or she should easily access the blog for more product information. You should also have a search bar function where customers can type their queries for faster results.
Social media icons
In this digital age, you cannot ignore the impact of social media in the marketing field. You can open several social media accounts or pages such as Facebook, Instagram, or Twitter handle for your brand. You can also integrate the social accounts and allow customers to log in to your website using their social accounts to save time. You should include share buttons on your website to allow your customers to share your content and reach out a bigger customer base. You can use various social media tools such as Buffer or HootSuite to schedule and manage your social accounts.
Include contact information
How easy is it for both existing and potential customers to communicate with you? The modern-era customers value convenience and will thus use those websites that make their lives simpler. Communication is key when a customer is making a purchase decision or a consultation. Ensure that you put your email or contact form on strategic areas for all to see. You can also communicate with your audience through social messaging apps such as Facebook Messenger, Twitter, and Instagram Direct Message. If you are offline, leave an auto reply to keep the customer updated. You can also use bots to tackle common questions and only deal with those that require human interaction.
Put call to action in strategic places
You may be receiving thousands of visitors on your website every day but still fail to make any meaningful conversion, why? It all depends on how you carry out your campaigns and how you place your call to actions. The call to action should provoke the mind of the customer and urge him or her to take action. You can splash the call to action at the top of the page, at the sides and the lower end.
You may have optimized your site for the search engines and carried out intensive promotion, but all this will be in vain if the site is not interactive. The customers should browse your website with ease and enjoy moving from one page to the next.